The Alex
The Alex is a nonprofit in Calgary that provides a wide range of services and programs related to mental health, addiction, food security, and housing stability. Louisa helped Atom Studio create a strong evolved brand that incorporated illustration to communicate a welcoming, genuine, and progressive feel. Louisa also helped create a wrap for the Alex’s mobile health bus, and a fundraising campaign centred around ‘It all adds up.’
“Louisa’s work has elevated the Alex’s image, and provided us with icons and imagery that tells our story with playful, gorgeous, one-of-a-kind illustrations. She always takes our ideas and executes far beyond our expectations.”
— Johanna Schwartz, Communications Manager, The Alex